Here's a fine little article on the idiocy of pricing eBooks the same as 'real' books: "10 Reasons that eBooks Should Be Priced Lower Than Paper Books". Not much else to be said really, except I think a key issue is the 'disposable' nature of modern culture. People are happy to buy lots of things at cheaper prices, because to them it won't matter if they don't get good value. Cheaper eBooks will mean greater volume, I am sure.
